Graphic Design Applications
From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibilityis enhanced by improving the visual presentation and layout of text.
Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.
Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.
Graphic wayfinding signage systems have become important for large public spaces such as airports and convention centers. These systems often depend on graphic design to communicate information quickly and economically through a color or symbol that can be read and followed from a distance (as opposed to large amounts of text). Such environmental graphic design systems allow people to navigate unfamiliar spaces. The term "architectural graphics" was coined by Jane Davis Doggett, pioneer designer of airport wayfinding systems, but the term more commonly used in 2014 is environmental graphics.
Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for entertainment purposes include novels, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could also include artwork used for T-shirts and other items screenprinted for sale.
From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.
Visual arts design
Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or digital art. Graphic design principles may be applied to each graphic art element individually as well as to the final composition.
Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI). This has included web design and software design, when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor. An important aspect of interface design is icon design.
User experience design considers how a user interacts with and responds to an interface, service or product and adjusts it accordingly.
Experiential graphic design is the application of communication skills to the build environment. This area of graphic design requires practitioners to possess knowledge of creating large scale physical installations which have to be manufactured and withstand the same sort of environmental conditions as buildings. As such, it is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and large project building teams.
Experiential graphic designers try to solve problems that people encounter while interacting with buildings and space. Examples of practice areas for environmental graphic designers are wayfinding, placemaking, branded environments, exhibitions and museum displays, public installations and digital environments.
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If you need our design services and have selected "Artwork Needed" under a product category, a staff member will contact you after we receive your completed & paid order. For a custom design quote, call us at (702) 589-6429 to speak to a graphic designer.